First opened in 1981, TCBY was able to open over 100 locations within its three years.įrozen yogurt franchises experienced considerable success in the United States until a drop off in the late 1990s. The popularity of frozen yogurt (also referred to as FroYo) really gained momentum in the 1980s when the founders of TCBY observed consumers were turning towards the sweet treat that was considered healthier, but still tasted like ice cream. Frozen yogurt has traditionally been deemed a healthier treat compared to other frozen snacks because it uses milk instead of cream. Frozen yogurt is similar to ice cream in look, texture, and flavor and is usually soft served. Hood is credited with developing the first frozen yogurt in the 1970s in the United States as a soft-serve treat called “Frogurt.” Frozen yogurt is a frozen dessert made of yogurt and other dairy, and sometimes non-dairy, products. Frozen yogurt made by a few chains is tarter and similar in taste to the original recipe, whereas other companies concentrate on preparing their frozen yogurt taste similar to ice cream.” Certain companies produce sugar-free varieties. A lot of companies allow consumers the option of adding several toppings, from bananas to strawberries, or ordering their frozen yogurt in cones or cups. “Frozen yogurt in the current days is used a lot like ice cream, and served in a wide range of styles and flavours.
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